THE
SMARTER
WAY TO RUN A HOSPITALITY BUSINESS
Expert training, real-time coaching and a proven roadmap so you can grow with confidence.
THE
93% Of venues launch without a solid plan
60% Of venues CLOSE WITHIN THE FIRST YEAR
But yours doesn’t have to be one of them.
Whether you’re just getting started or years into business (and still figuring it out!), Crunch gives you practical tools, real-world strategies, and expert support to make your business more profitable, sustainable, and stress-free.
WHY JOIN
Fluff-Free Strategies – Clear, actionable guidance from industry pros.
Bite-Sized Learning – Masterclasses made for busy hospitality leaders.
Real-Time Coaching – Weekly live Q&As so you can get answers fast.
A Supportive Community – No more figuring it out alone.
“I WISH I HAD THIS WHEN I STARTED”
Person Name
Business
Hundreds of hospitality professionals are already using Crunch to build better businesses
ready to join them?
Free for 30 days, then just $49/month. Cancel anytime.
What’s Inside The
MEMBERSHIP?
The Hospitality
Playbook
A six-part masterclass series covering the essential business skills every hospitality owner needs. Bite-sized lessons let you learn at your own pace, on your schedule.
MASTERCLASS 1:
MONEY
CLARITY
Feel in control of your numbers, not confused by them.
- Identify the financial numbers that matter, including industry benchmarks.
- Build a clear financial plan to get your business thriving.
- Manage prime costs so they don’t eat away at your margins.
MASTERCLASS 2:
PROFIT
ACTIVATION
You work too hard not to make a solid profit. Let’s sort that out.
- Learn a simple, proven formula to hit your profit goals.
- Strengthen your financial decision-making skills.
- Identify the biggest profit-draining mistakes that hold businesses back—and how to avoid them.
MASTERCLASS 3:
STRATEGIC
EDGE
You work too hard not to make a solid profit. Let’s sort that out.
- Why strategy is critical to your success, and how to use it daily.
- How to align your product, market, and goals for impact.
- The one-page strategy plan that will keep you focused and moving forward.
MASTERCLASS 4:
DREAM TEAM
DYNAMICS
A strong team makes or breaks a hospitality business.
- Write job ads that attract the right people (no more bad hires).
- Set up an onboarding process that keeps staff engaged and committed from day 1.
- Use leadership strategies to build a culture people want to stay for.
MASTERCLASS 5:
Operational
Elegance
Win back time and reduce stress by getting your operations in order.
- Set up smart systems to make daily tasks smoother and easier.
- Leverage tech like POS, booking, and ordering systems to work smarter.
- Define clear roles and structures so everyone knows exactly what to do, and why.
MASTERCLASS 6:
Smarter
Marketing
Stop winging it and start using real data to bring in more customers.
- Attract new customers and keep them coming back using marketing insights.
- Use off-premise marketing strategies to stay top of mind.
- Create a simple marketing plan that drives loyalty and sales.
MASTERCLASS 1:
MONEY
CLARITY
Feel in control of your numbers, not confused by them.
- Identify the financial numbers that matter, including industry benchmarks.
- Build a clear financial plan to get your business thriving.
- Manage prime costs so they don’t eat away at your margins.
MASTERCLASS 2:
PROFIT
ACTIVATION
You work too hard not to make a solid profit. Let’s sort that out.
- Learn a simple, proven formula to hit your profit goals.
- Strengthen your financial decision-making skills.
- Identify the biggest profit-draining mistakes that hold businesses back—and how to avoid them.
MASTERCLASS 3:
STRATEGIC
EDGE
You work too hard not to make a solid profit. Let’s sort that out.
- Why strategy is critical to your success, and how to use it daily.
- How to align your product, market, and goals for impact.
- The one-page strategy plan that will keep you focused and moving forward.
MASTERCLASS 4:
DREAM TEAM
DYNAMICS
A strong team makes or breaks a hospitality business.
- Write job ads that attract the right people (no more bad hires).
- Set up an onboarding process that keeps staff engaged and committed from day 1.
- Use leadership strategies to build a culture people want to stay for.
MASTERCLASS 5:
Operational
Elegance
Win back time and reduce stress by getting your operations in order.
- Set up smart systems to make daily tasks smoother and easier.
- Leverage tech like POS, booking, and ordering systems to work smarter.
- Define clear roles and structures so everyone knows exactly what to do, and why.
MASTERCLASS 6:
Smarter
Marketing
Stop winging it and start using real data to bring in more customers.
- Attract new customers and keep them coming back using marketing insights.
- Use off-premise marketing strategies to stay top of mind.
- Create a simple marketing plan that drives loyalty and sales.
Meet Your Trainers
These industry experts have been where you are— and now they’re here to support you.
JAMES O'CONNELL
Founder & Business Coach, The Hospitality Company
Andrew Van De Beek
Founder & Head of Purpose, Illumin8
LEON KENNEDY
CEO, The Mulberry Group
Shaun de Vries
Founder & Chief Hospitality Strategist, Open Pantry Consulting
Katie van de Merwe
Hospitality Leadership Coach & Operations Specialist, Pirate Life
Sarah Franklyn
Director of Sales & Marketing, Impact Data
MORE THAN JUST TRAINING
As a Crunch member, you’ll get instant access to every masterclasses in The Hospitality Playbook, plus enjoy ongoing access to:
Weekly Live Coaching
Get answers to your biggest challenges in weekly live Q&A calls.
A SUPPORTIVE COMMUNITY
You're not in this alone. Connect with others who get it.
PRACTICAL BUSINESS TOOLS
Access templates, case studies & checklists that make your life easier.
WEEKLY LIVE COACHING
Get answers to your biggest challenges in weekly live Q&A calls.
A SUPPORTIVE COMMUNITY
You're not in this alone. Connect with others who get it.
PRACTICAL BUSINESS TOOLS
Access templates, case studies & checklists that make your life easier.
You didn’t get into hospitality to juggle spreadsheets.
Let’s simplify the business side of hospo, so you can focus on what you love
Free for 30 days, then just $49/month. Cancel anytime.
Want a peek inside? Watch this quick tour of Crunch.
Meet Your Crunch Coach
JAMES O'CONNELL
35+ Years in Hospitality | Founder, The Hospitality Company | Global Industry Expert
James O’Connell has stirred & shaken his way through every level of the hospitality industry and knows what it takes to make a hospo business thrive.
Former COO of a leading hospitality franchise, overseeing large-scale operations.
Founder of The Hospitality Company (THC), coaching & training hundreds of hospo owners.
International speaker & mentor, trained with Union Square Hospitality (NYC) & Zingerman’s (USA).
Restaurant-of-the-Year judge, lecturer & industry consultant.
Free for 30 days, then just $49/month. Cancel anytime.