8 Ways To Boost Restaurant Sales

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Even the fanciest Michelin-starred spots hit quiet patches and face the challenge of attracting fresh faces. If you’re eager to shake things up and increase your restaurant sales, there’s a plateful of exciting ways to get your business booming again!

Ready to dive in? Here are 8 exciting ways to boost restaurant sales and bring the buzz back into your biz!

    1. Schedule a Menu Makeover

      A menu makeover involves more than just a fresh new look; it’s an opportunity to assess each dish for profitability and appeal. You’ve got a bunch of options: You can revamp your menu by renaming items, redesigning the layout (especially crucial if you’re rebranding), and strategically placing high-profit dishes in key spots. Don’t overlook your cocktail and wine list – ensure they complement your menu offerings. (Basically, if you have a taco special, make sure you feature a selection of margaritas to pair with it!)

    2. Introduce Exciting Specials

      Everyone loves a Pasta & Wine, Burgers & Beer or Tacos & Tequila special – double points if it’s at a special price! You could even plan themed events or specials to attract customers and
      increase restaurant revenue,
      like Wine Wednesdays where the chef chooses the best wine pairing for your meal, or Taco Tuesdays with all the best margs – aka Classic, Chilli, Mango, you name it. (You know – all the fan faves.) Not only will this attract repeat customers to your restaurant, but when promoted on social media, it’s also a great way to bring in new customers.

    3. Cater to Large Groups & Private Dining Experiences

      Got a private space in your restaurant? Make the most of it! Whether it’s a distinct room or just a section well-suited for groups, you can offer an exclusive experience for private events. Consider crafting special menus for these occasions to generate buzz and excite your guests about a unique dining experience.

    4. Offer a Bottomless Booze Deal

      Bottomless brunch may have had its day in the sun, but it still has the power to make a splash in the hospitality industry in different ways. When it comes to
      restaurant improvement ideas,
      offering enticing bottomless drink specials can be a fantastic option, depending on your restaurant’s style and menu. Consider options like house-made Sangria, bottomless Rosé, or even a signature cocktail. Adapt the concept to fit your unique offerings and watch it become a popular drawcard. Bottoms up.

    5. Add Online Ordering and Delivery Services

      Food delivery platforms are convenient, but establishing your own independent online ordering system through your restaurant’s website or app can be a more effective way to
      boost restaurant sales.
      In today’s digital, post-pandemic world, having a seamless online ordering and delivery service is crucial for meeting consumer expectations. Be sure to include high-quality images of your dishes, as customers are more likely to make a purchase when they can see what they’re about to enjoy.

    6. Up Your Website SEO

      A powerful strategy for attracting new customers and boosting revenue is to refine the copy on your website and enhance its SEO. If you’re confident in your writing skills and have a good grasp of SEO, you can tackle this yourself. Alternatively, consider hiring a professional SEO writer or copywriter to get the job done.

    7. Create a Restaurant Newsletter

      Newsletters, EDMs, or email marketing campaigns – whatever you choose to call them – are essential tools for any restaurant looking to build a loyal customer base and drive repeat business. An effective email campaign allows you to stay top-of-mind with your customers by sharing updates on new menu items, special promotions, and upcoming events. It also provides a direct line to your audience, making it easier to engage with them personally. By consistently delivering valuable content, you not only enhance customer relationships but also encourage frequent visits and increase restaurant revenue. Nice!

    8. Post Away!

      Last but certainly not least, up your social media game. It’s all well and good to rejig your menu, improve your SEO and get people to your website, but you also need to advertise the special improvements and exciting events you’ve added to your restaurant lineup. So, whether it’s committing to 3-5 in-house posts a week or getting an external social media agency or freelancer to lend their expertise, it’s time to get scheduling!

Boosting restaurant sales is easy when you’ve got a game plan. Whether you go all-in on one brilliant idea or mix and match a few, you’ll soon find your restaurant buzzing with activity and new locals!

Want more practical advice on how to increase restaurant sales & grow your business? Crunch is here to support you! Our app offers 24/7 access to expert-led masterclasses, practical courses, live Q&As, and a community of hospitality pros who’ve been where you are. Start your free 30-day trial today.

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