THE SMARTER WAY TO RUN A HOSPITALITY BUSINESS
Expert training, real-time coaching and a proven roadmap to help you grow with confidence.
We know that running a hospo business
is tough
You got into the industry because you loved the people, the food, the buzz of it all. But now, you’re juggling accounting software, stock levels, price hikes, and POS systems—all while trying to keep customers happy, your team motivated, and the lights on.
It’s not exactly what you imagined.
No one prepared you for the reality of running a business. And there’s never enough time to slow down and focus on the business side of things. You’re just trying to survive the next service.
And you know what? That’s okay. Plenty of passionate hospitality folk have been held back by similar roadblocks…
You don’t fully understand your numbers
You wonder how long you can survive on razor-thin margins. And paying yourself a decent wage? That still feels like a distant dream.
You’re stuck doing everything on your own
You don’t have the mental bandwidth (or time!) to figure out how to improve systems, train good staff and escape the daily grind.
You’re winging it, and it’s wearing you down
You know a business plan would help, but have no idea where to begin. Right now, you’re running on gut instinct and guesswork—and it’s exhausting.
Well, here’s the good news
Crunch has everything you need to run your business better.
Yep, that means more profit, less stress, and a whole lot more confidence.
CRUNCH IS FOR YOU IF...
You want to make more money
But getting a handle on your numbers feels tricky. You’ve attempted spreadsheets, adjusted costs, but it’s still overwhelming. You just wish someone would tell you exactly what to do to improve profitability.
You’re done piecing it together by yourself
You’ve learnt on the job, received advice from well-meaning friends, googled a bunch of business questions, and even asked ChatGPT to help. But generic advice can only take you so far. You crave real, human guidance from people who get it.
You’re ready to build your dream life
Deep down, you know that ‘working harder’ isn’t going to get you the growth you deserve. You’re ready for proven strategies that work, so you have more freedom for the things you love, inside and outside of work.
INTRODUCING THE
MEMBERSHIP
Crunch is a digital membership that helps you sharpen your skills in five foundational areas of business including finance, leadership, people management, operations, and marketing.
The Hospitality
Playbook
A six-part masterclass series covering the essential business skills every hospitality owner needs. Bite-sized lessons let you learn at your own pace, on your schedule.
MASTERCLASS 1:
MONEY
CLARITY
Feel in control of your numbers, not confused by them. Learn how to:
- Identify the financial numbers that matter, including industry benchmarks.
- Build a clear financial plan to get your business thriving.
- Manage prime costs so they don’t eat away at your margins.
MASTERCLASS 2:
PROFIT
ACTIVATION
You work too hard not to make a solid profit. Let’s sort that out. In this lesson,you’ll:
- Learn a simple, proven formula to hit your profit goals.
- Strengthen your financial decision-making skills.
- Identify the biggest profit-draining mistakes that hold businesses back—and how to avoid them.
MASTERCLASS 3:
STRATEGIC
EDGE
You know you need a strategy—but where do you start? In this lesson, you’ll learn:
- Why strategy is critical to your success, and how to use it daily.
- How to align your product, market, and goals for impact.
- The one-page strategy plan that will keep you focused and moving forward.
MASTERCLASS 4:
DREAM TEAM
DYNAMICS
A strong team makes or breaks a hospitality business. Learn how to:
- Write job ads that attract the right people (no more bad hires).
- Set up an onboarding process that keeps staff engaged and committed from day 1.
- Use leadership strategies to build a culture people want to stay for.
MASTERCLASS 5:
Operational
Elegance
Win back time and reduce stress by getting your operations in order. Learn how to:
- Set up smart systems to make daily tasks smoother and easier.
- Leverage tech like POS, booking, and ordering systems to work smarter.
- Define clear roles and structures so everyone knows exactly what to do, and why.
MASTERCLASS 6:
Smarter
Marketing
Stop winging it and start using real data to bring in more customers. Learn how to:
- Attract new customers and keep them coming back using marketing insights.
- Use off-premise marketing strategies to stay top of mind.
- Create a simple marketing plan that drives loyalty and sales.
MASTERCLASS 1:
MONEY
CLARITY
Feel in control of your numbers, not confused by them. Learn how to:
- Identify the financial numbers that matter, including industry benchmarks.
- Build a clear financial plan to get your business thriving.
- Manage prime costs so they don’t eat away at your margins.
MASTERCLASS 2:
PROFIT
ACTIVATION
You work too hard not to make a solid profit. Let’s sort that out. In this lesson, you’ll:
- Learn a simple, proven formula to hit your profit goals.
- Strengthen your financial decision-making skills.
- Identify the biggest profit-draining mistakes that hold businesses back—and how to avoid them.
MASTERCLASS 3:
STRATEGIC
EDGE
You know you need a strategy—but where do you start? In this lesson, you’ll learn:
- Why strategy is critical to your success, and how to use it daily.
- How to align your product, market, and goals for impact.
- The one-page strategy plan that will keep you focused and moving forward.
MASTERCLASS 4:
DREAM TEAM
DYNAMICS
A strong team makes or breaks a hospitality business. Learn how to:
- Write job ads that attract the right people (no more bad hires).
- Set up an onboarding process that keeps staff engaged and committed from day 1.
- Use leadership strategies to build a culture people want to stay for.
MASTERCLASS 5:
Operational
Elegance
Win back time and reduce stress by getting your operations in order. Learn how to:
- Set up smart systems to make daily tasks smoother and easier.
- Leverage tech like POS, booking, and ordering systems to work smarter.
- Define clear roles and structures so everyone knows exactly what to do, and why.
MASTERCLASS 6:
Smarter
Marketing
Stop winging it and start using real data to bring in more customers. Learn how to:
- Attract new customers and keep them coming back using marketing insights.
- Use off-premise marketing strategies to stay top of mind.
- Create a simple marketing plan that drives loyalty and sales.
MORE THAN JUST TRAINING
While you work through The Hospitality Playbook, you also have other incredible resources to lean on and learn from including:
Weekly Live Coaching
Get answers to your biggest challenges in weekly live Q&A calls.
A SUPPORTIVE COMMUNITY
You're not in this alone. Connect with others who get it.
PRACTICAL BUSINESS TOOLS
Access templates, case studies & checklists that make your life easier.
LIVE COACHING
Get answers to your biggest challenges in weekly live Q&A calls.
CRUNCH COMMUNITY
You're not in this alone. Connect with other hospo owners who get it.
TEMPLATES & TOOLS
Access templates, case studies & checklists to make running your business easier.
"Crunch will help you build a successful business model”
Matt Stanley
Co-Founder, Costa Taco
Meet Your Trainers
Some of hospo’s brightest minds are here to help you succeed.
JAMES O'CONNELL
Founder & Business Coach, The Hospitality Company
Andrew Van De Beek
Founder & Head of Purpose, Illumin8
LEON KENNEDY
CEO, The Mulberry Group
Shaun de Vries
Founder & Chief Hospitality Strategist, Open Pantry Consulting
Katie van de Merwe
Hospitality Leadership Coach & Operations Specialist, Pirate Life
Sarah Franklyn
Director of Sales & Marketing, Impact Data
Hospo doesn’t have to feel like a constant grind.
JOIN CRUNCH AND GET EVERYTHING YOU ACTUALLY NEED TO SUCCED.
Free for 30 days, then just $49/month. Cancel anytime.
Hundreds of hospitality professionals are already using Crunch to build better businesses.
READY TO JOIN THEM?
Try Crunch free for 30 days, then pay just $49/month. Cancel anytime.
TAKE A PEEK
