SOCIAL MEDIA MARKETING WORKSHOP
A free 45 minute workshop for venue owners and operators who are done winging it and want a simpler, smarter way to tackle social media.
Monday 4 August · 10:00 AM (AEST)
WITH INDUSTRY EXPERT
Holly Formosa
Holly is a hospo marketing consultant with 15+ years’ experience helping venues like Coda, The European, and All Saints Estate grow through smart marketing strategies.
She’s not here to sell you on trends or push another viral dance. She’s here to show you how to use social media to grow your brand, connect with your people, and drive real results.
The session includes 35 minutes of practical insights, followed by 10 minutes of Q&A so you can get your specific questions answered.
In this straight-talking, practical workshop, you’ll learn:
CONTENT THAT CONNECTS
What actually works for reels, stories, and weekly posting rhythm
PLATFORM PRIORITIES
What’s worth your time and what actually works for your venue—Instagram, Facebook, TikTok or something else
META ADS 101
A plain-English look at types of ads, how to target the right people, and what you really need to spend
WORKING WITH INFLUENCERS
How to pick the right creators, and structure a win-win collab
IN-HOUSE VS AGENCY
Which model suits your venue (and budget) best
SMALL SHIFTS, BIG WINS
The common mistakes to avoid—and the simple changes that can make a real difference fast
CONTENT THAT CONNECTS
What actually works for reels, stories, and weekly posting rhythm
PLATFORM PRIORITES
What’s worth your time and what actually works for your venue. Instagram, Facebook, TikTok or something else
Meta ads 101
A plain-English look at types of ads, how to target the right people, and what you really need to spend
WORKING WITH INFLUENCERS
How to pick the right creators, and structure a win-win collab
IN-HOUSE VS AGENCY
Which model suits your venue (and budget) best
Small shifts, big wins
The common mistakes to avoid—and the simple changes that can make a real difference fast
Who this is for
You’re a venue owner, manager, or hospo decision-maker who:
Knows social media matters, but isn’t sure where to focus
Feels stuck posting for the sake of it (and not getting results)
Wants practical, proven advice from someone who gets hospitality
Doesn't have time to muck around
Can’t make it live?
No stress — register anyway and we’ll send you the full recording straight after. That way, you can watch (or rewatch) it when it suits you.
TAKE A PEEK at crunch
