Your first step toward building a thriving, profitable hospitality business
MASTER YOUR FOOD BUSINESS PROGRAM
YOUR FIRST STEP TOWARD
HOSPITALITY SUCCESS
Running a hospitality business can be challenging… rising costs, staffing issues, and endless responsibilities can leave even the most passionate business owners feeling stuck.
The Master Your Food Business program is here to change that. With practical tools, expert guidance, and the support of your local hospitality community, you’ll gain the knowledge and confidence to take charge and build a business that thrives.
ABOUT THE PROGRAM
Join the Master Your Food Business Program delivered by Crunch [sister company of Fine Food Australia] collaborating with industry expert James O’Connell of The Hospitality Company.
Access this program, valued at $5,000 for just $95, plus upon completion of the workshop series the $95 registration fee will be reimbursed with a Moreton Money card to use with local suppliers.
Whether you’re just opening your doors or ready to take things to the next level, this program will equip you with the skills, strategies, and support to grow a very profitable and sustainable business.
PROGRAM HIGHLIGHTS
- Tailored workshops to tackle common hospitality business challenges.
- Personalised mentoring to create your custom success roadmap.
- Exclusive tools & templates to eliminate the guesswork of running
your business. - Supportive community access to share ideas and experiences.
- A celebration event, certificate of completion & prizes for top performers!
WORKSHOP SCHEDULE
- WORKSHOP 1: COST OF GOODS MASTERY
North Lakes Hotel, Mon 7 April 9.00AM – 10.30AM
Learn how to control your costs, manage pricing, and optimise margins to maximise profitability and reduce financial stress. - WORKSHOP 2: CUSTOMER ENGAGEMENT
Online, Mon 28 April 9.00AM – 10.30AM
Design your own customer engagement strategies and learn how to use customer data to turn happy customers into loyal fans.
- WORKSHOP 3: EMPLOYEE EXPERIENCE
Online, Mon 12 May 9.00AM – 10.30AM
Discover 7 essential steps to creating a great employee experience (think engaged, happy & motivated staff) and strategies to become an employer brand of choice. - WORKSHOP 4: PLANNING & TIME MANAGEMENT
North Lakes Hotel, Mon 26 May 9.00AM – 10.30AM
Learn how to prioritise tasks, optimise systems, and streamline operations so you can reclaim your time and focus on what truly matters—in business and life.
- WORKSHOP 5: TURN-KEY BUSINESS SYSTEMS
North Lakes Hotel, Mon 26 May, 11.00AM – 12.30PM
Learn how to use systemisation, standard operating procedures (SOPs), and management strategies to create a business that runs smoothly—even when you’re
not there. - CELEBRATE YOUR SUCCESS
North Lakes Hotel, Tues 24 June
At the end of the program, join us for an exclusive party to celebrate your journey alongside your mentors and peers
MEET YOUR MENTOR
This program isn’t just about learning new skills—it’s about transforming your business so you can create the future you’ve always imagined.
James O’Connell
Founder, The Hospitality Company
For over 35 years, James has loved working in the Hospitality Industry. He has been a hands-on practitioner in almost every position; kitchen hand, waiter-of-the-year, a partner in a fine-dining waiter school, manager, caterer, tertiary lecturer, restaurant-of-the-year judge, restaurant and bar owner, COO of a large hospitality franchise and hospitality coaching & consulting business owner. He loves the industry and loves to teach.
His experience and institutional knowledge form the key building blocks of The Hospitality Company (THC). THC specialises in teaching business and hospitality skills to business owners, managers and key team members responsible for delivering exceptional business and hospitality practice.
FAQ's
Over six months, you’ll dive into tailored workshops, get expert guidance, and build a roadmap to grow a thriving, profitable business.
Nope! Come for the free breakfast, stick around for the business workshop, and if you’re interested, snag one of the limited program spots on the day.
Five hands-on workshops, expert mentorship, a bunch of practical tools and templates, a supportive community, and a graduation party to toast your success. Oh, we also have a Certificate of Completion and prizes up for grabs, because who doesn’t love those?
The Master Your Food Business program is just $95 per venue—that’s about the cost of a couple of fancy cocktails, but with a better ROI. This is an incredibly affordable way to access high-quality mentorship and tailored strategies to support your growth. For context, a program like this with another coach could easily set you back $5K+.
Absolutely! This program is ideal for shaking things up and uncovering fresh strategies (because let’s face it—you don’t know what you don’t know). Whether you’re looking to fine-tune your operations, hire and empower a manager so you can step back, or create a clear financial roadmap for growth, this program has the tools and guidance to help you make it happen.
Yes! In fact, there’s no better time to join. This program is designed for both new and established hospitality businesses, making it the perfect fit if you’re just opening your doors. You’ll grow with confidence, avoid costly mistakes, and learn strategies to build a solid foundation for success right from the start.